.Manly Bands is a direct-to-consumer dealer of men's rings. The company released in 2016 after John Ruggiero, the co-founder with his other half Michelle, could not locate an ideal wedding event band.This is Ruggiero's second look on the podcast. In April 2021, our experts covered the business's starting, special band materials, and much more. Since then, Manly Bands has acquired its producer. The production of rings from, state, Jack Daniel's bourbon gun barrels or even Fender guitar strings makes convincing video recording, says Ruggiero, ideal for storytelling on social media as well as somewhere else.The whole entire audio of our discussion is ingrained below. The records is modified for span as well as quality.Eric Bandholz: Give our company a run-through of what you carry out.John Ruggiero: My spouse, Michelle, as well as I began an on the web ring firm referred to as Manly Bands in 2016 to address a trouble of wedding event bands for guys. Our team were actually just wed. I possess sizable fingers and also couldn't discover a band that I ased if that was certainly not overpriced. My alternatives were actually ordering coming from a catalog or even having one thing tailor-made.I found yourself acquiring from a website. The ring showed up in a flat mailer, without any container or even client service. It was actually a terrible adventure through today's ecommerce requirements.Our team got married, transferred to Fla, and also needed a project. Our company told our own selves, "We are actually both entrepreneurs. Why do not our experts create our personal service?" Our team reviewed the forms of problems our company will seen and also how to handle all of them. My band experience turned up, as well as our experts opted to make an effort to resolve it for various other guys.Our goal when our company began was actually to spend lease. We thought creating a married couple many thousand bucks a month coming from this would certainly be fantastic. Our experts considered it a lifestyle service, certainly not high-growth. It was merely Michelle as well as me in our garage making bands as well as sending them out to clients. Our experts had actually appealed something. Our message reverberated along with prospects.Michelle and also I make an exceptional team. I come up with tips, and also she is actually the implementer. A lot of our excellence visits her creative mind. She names the rings and also creates personas. She connects the bands to consumers. Describing a ring exclusively as "eight-millimeter dark" failed to suffice.We created rings from one-of-a-kind materials, such as Jack Daniel's barrels or even exclusive metals. The business removed. Ever since, we've expanded greatly. Our team now have more than 55 individuals in the Manly Bands household. Concerning one-half of those are actually ring craftsmens that function in our recently gotten production store in Utah.Bandholz: When performed you obtain a supplier?Ruggiero: Regarding a year and also a fifty percent back. We had actually been their client for several years, so we understood all of them effectively. A lot of their service was actually wholesale, which really did not passion our company-- heading to mom-and-pop jewelry experts. They retained their retail customers and also trademark name. We obtained a few of their assets and brought over staff members.Causing a manufacturing group has actually been among the best points our team have actually carried out. It is actually been actually extraordinary to head out there and also enjoy them bring in rings out of Fender guitar strands or steel coming from an M1 Abrams tank.Bandholz: How performs internal production influence marketing?Ruggiero: It's been substantial. Taking a camera to the other side of the office and shooting the team using lathes to cut the metal poles or whiskey gun barrels in to bands produces awesome online video. Our team have our electronic camera team around constantly. Our company use that footage on our social media as well as in our advertisements as well as bulletins. Our experts try to market that since the majority of business in the guys's band space do not produce. They fall ship or even purchase from international and then ship it out. But we wish it to last a lifetime and also be actually something folks can take pleasure in.Our experts have actually had a great deal of results with our armed forces ancestry selection, where we source one-of-a-kind military products. Our experts possess the M1 Garand rifle inventory, the timber part, coming from War of the nations I. Watching our crew put that in the lathe and cut a piece out for a ring is actually exciting.Our marketing for those bands speak about the past history, the soldiers, where the weapon was actually made use of, and also things like that. My wife and also I researched filmmaking in university. Our experts utilize our capabilities to teach and tell a story. For example, I just recently acquired an e-mail coming from a customer who discussed that his gramps utilized to steer M1 containers. The customer blessed one of those bands to his grand daddy, and they had quite a mental substitution. It's nice to aid clients get in touch with their past and produce one thing relevant.Bandholz: Where can folks acquire a band coming from you?Ruggiero: ManlyBands.com. Our company possess images on Instagram, as well. I'm on Twitter as well as LinkedIn.